FREE OPERATOR KIT / 02
Know what to review
before you change PPC.
A repeatable way to check your reports, calculate the right metrics and turn the week’s exceptions into decisions your team can explain.
Get the free kitNo account connection needed.
WHAT IT HELPS YOU DO
A practical workflow.
Not another tool to babysit.
✓Catch duplicate rows and mismatched reporting windows before they distort the story.
✓Calculate ACoS, ROAS, CPC and CTR from the right totals.
✓Separate observed results from assumptions about profit or performance.
✓Keep every recommendation linked to source data and a human decision.
INSIDE THE DOWNLOAD
Weekly PPC Decision Kit
- Three-page weekly-review PDF SOP
- Reusable review skill and readiness checklist
- A fictional report pair with a planted duplicate
- Worked answer and reproducible arithmetic exercise
- Editable decision-log CSV
REVIEW BEFORE YOU ACT
Know the boundaries.
There is no universal good ACoS or stop-after-X-clicks rule. This kit prepares decisions; it does not change bids, budgets or targeting.